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New website for Classic Bags

Posted on by Clive Walker in Ecommerce Portfolio

Classic Bags is a Sussex-based retailer that sells luggage and handbags from many top brands. Over recent months, we’ve redeveloped their website and changed it from a brochure-style site into an ecommerce website.

For the new website, we used shop software from Ecommerce Templates. This shopping cart software has a ton of features, is very customisable, and is under constant development. The software will work out of the box so-to-speak but that’s rarely an option these days because every website has its own requirements and there are some things that always need customising.

Here are a few things that we did on this project:

  • Customise/code the home page so that products from a specific Featured Products category are displayed. All the store owner has to do is add a product as normal and put it in this category for it to be shown in the ‘front window’. At the same time, the text heading for this section and other areas of the home page are assigned to an editor in the shop admin so that they can also be changed by the client. This all means that the home page is much more dynamic than it might otherwise have been.
  • Change the main navigation menu so that it has headings ‘Shop By Product’ and ‘Shop By Brand’. The menu pulls out category information directly from the database but, at the outset, it didn’t seem possible to have two headings. So, to get round this, we styled two items differently to make them look like headings. It seems to work.
  • For the brand pages (for example, Samonsite), it is possible to generate these dynamically from the shop software but we wanted to be able to make the introductory text sections editable by the client and optimise these pages individually for search engines. So, we made ‘static’ pages for every brand page. This means that you end up with 25 – 30 ‘static’ pages but it gives you more flexibility in the long term.

Of course, there’s a lot more that was done on this project but I thought these items were worth mentioning.

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