The BMW group has been blacklisted by Google for using ‘doorway’ pages in order to influence search results. Naughty.
The story was first reported on Matt Cutts’ blog. This is a useful website if you want to keep up with the latest Google news from a Google insider. Matt Cutts also reported that a prominent camera manufacturer will be blacklisted for similar reasons.
‘Doorway’ pages are pages that have a high keyword text content (for search engines) but redirect to another page (for regular users). In a lot of cases the final destination page is ‘more attractive’ in terms of images but less effective for search engine listings.
It’s quite surprising that BMW were caught like this. After all, the technique is quite well known and usually regarded as a ‘black-hat’ SEO technique. I guess the Head of SEO at BMW is now out of a job?
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