The La La Card Company website

Posted in Portfolio Ecommerce on 2 March 2010 | Comments

Here’s a little plug for an ecommerce website that we launched recently. The La La Card Company sells decoupage card kits, single card kits and other card-making items for download.

The design was created from Photoshop images provided by the client and we used SugarSync to share a folder between us. SugarSync is a back-up and synchonisation tool but you can also use it to share folders with someone else. It worked really well.

For this project, we built a demo product listing page on a testing server so that the client could see how the product might be displayed. This work was paid for by the client but it served to highlight a number of issues that were addressed in the website itself. I will probably do this with other clients if there are questions that cannot be answered before an ecommerce project starts.

Now that the The La La Card Company has been launched, we may not be doing as much work with it but I think it’s important to say that an ecommerce website (or any website for that matter) is never actually finished. There are always items that can be added or pages to be tweaked and the shop software can be updated. In fact, most websites would benefit from a continual programme of improvements but often this is not done. If you are a small business with a website that has been static (ahem) for a while, I would urge you to consider allocating someone from your company to update the website or get someone on board to carry out a maintenance programme even if it’s only for an hour or two every month. After all, you wouldn’t ignore other parts of your business would you?

Shopping and blogging: website case study

Posted in Portfolio Ecommerce on 24 October 2008 | Comments

I set-up a shopping website about a year ago called Shop Junction. It used a product feed and API from those nice chaps at Affiliate Window. In fact, it was the first version of their Shop Window system that I used. The software allows you to showcase a very large product catalogue from many different online merchants on your website. If someone clicks through and buys, you get a percentage of the sale. Sounds good?!

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CSS ecommerce template

Posted in Ecommerce CSS on 27 June 2005 | Comments

CSS and XHTML compliant shopping cart systems are definitely the way forward. Using tables for layout design purposes can lead to complex nested table layouts which are not as accessible as they might be.

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No tables layout for CVW Web Templates

Posted in CSS Ecommerce on 13 June 2005 | Comments

Recently, we have been working on a redesign of CVW Web Templates. It’s one of our main websites and we wanted to give it a different “look” using a non-tables based layout.

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Search engine friendly ecommerce templates

Posted in Ecommerce Search engines on 27 April 2005 | Comments

We often get asked about search engine optimisation for existing ecommerce websites. Unfortunately, there is often no easy answer to this because search-engine friendly features need to be built into…

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