Why I don't like homepage sliders
I wrote this post a while back. The content can still be relevant but the information I've linked to may not be available.
There’s a common web design pattern that I see a lot these days. It’s a big and bold image slider with five or six images on the home page of a site. Sometimes, they have a text message over each image. Sometimes they scroll the images automatically. I’m sure you’ve seen them and I’ve coded a few of these myself (and will probably do a few more). However, are they really helping get your message across and converting website visitors? Or are they just “eye candy”?
Sliders or carousels have been around for a few years and they still seem very popular so….
Why don’t I like them?
- Does anyone see or read more than the first or second slide?
- I don’t know about you but I tend to ignore anything moving on a page. I associate moving elements with ads and ad blindness kicks in. I don’t want moving images. Just give me the information I’m looking for!
- What’s the goal for your home page? What’s the main call-to-action? Does the slider help with this? Often, I’d say No.
In my view, it would be better to have a single strong message and/or a bold call-to-action in place of an image slider on the home page. Sure, change the message regularly if you want but measure the results and optimise accordingly. Just don’t have a slider with five or six images and “nothing to say”.
OK, that’s it. Mild-mannered rant over.
PS: If you must have a slider or carousel, measure the results, look at your website statistics. Are you getting results that make the slider worthwhile?