I’ve been doing a lot more thinking about my freelance business over the course of the year. As we approach 2015, it seems like a good time to make a decision…. or, at least, write a blog post!
One thing that I’ve been pondering is whether to completely change the focus of the business from web design to web development. This reflects what I do most of the time anyway. Front end development. Yet, most of my target market (small- to medium-sized business in the UK) don’t know the difference and “web design” covers pretty much everything related to websites. As a result, I’m less likely to make this change although it could conceivably push me into a different market (for example, agencies).
Another change that I’m considering is whether to specialise and focus on a single content management system (CMS). This could lead to more web development work with that system… and would apply to new web design projects as well. Currently, I work with WordPress and Perch. For new website projects, I choose one or other depending on requirements and budget.
I enjoy working with WordPress and with Perch. There’s a lot of work in the WordPress arena because of its popularity. Yet, Perch makes a lot of sense and it seems more “in tune” with how my brain works.
Much of the WordPress work that I do is theme customisation whereas Perch is a bit more “custom-build”. I think this reflects the market I’m in (where WordPress themes are everywhere) and/or how I promote myself. Perhaps I’m in the wrong market. I don’t know.
In case you were wondering, my choice would be Perch although I’m a bit conflicted on this!
Both decisions will affect how I do things in 2015. I have some thinking to do over the Christmas break!
I’d love to hear your comments if you have done something similar.