Getting started with Facebook pages for business
I wrote this post a while back. The content can still be relevant but the information I've linked to may not be available.
Like many other folks, I have a Facebook account which I use for personal friends (and only friends). However, I have never used Facebook for business reasons until fairly recently. A few weeks ago, I was asked if I could create a Facebook page for a business and, whilst I’m sure I could do this, I had to be honest with the potential client and say that I’d never actually done this before. To get some experience, with some spare time last weekend, I thought I’d create my own business (page) on Facebook. Here’s the story so far and a few beginner tips.
Why I am doing this
- Learn about Facebook pages for business
- Learn about website and business promotion through social media channels (Facebook and Twitter)
- Make some money (?)
What I have done so far
The first problem I faced was what business to promote! Perhaps CVW Web Design or something else. In the end, I decided to go with something else; a small T-shirt partner business called Get Emotional that I have running in the background. The reason for this was to use something similar to the businesses that might ask me to create a Facebook page. I don’t expect to get approached by other T-shirt businesses but this is probably more representative of potential clients than a web design business.
Next, I set up a single page for Get Emotional because previously I just redirected the domain name to the T-shirt shop. The single page is deliberately very simple because the main focus is the shop which is on the partner website. I hope to develop the single page later.
Info: The business is called Get Emotional because (a) I bought the domain name ages ago and wanted to use it, and (b) I decided to feature T-shirts that have “I Love …” or similar emotion themes.
The Facebook page
I created the Get Emotional page on Facebook by following the Facebook instructions which worked reasonably smoothly except for an apparent inability to edit the page straight after it was created. I don’t know if Facebook was caching my pages or something because the first few times I tried to edit the new page, it just would not allow me to do it. I actually submitted a bug report. Anyway, when I logged in the next day, everything was working. Whether the system corrected itself or whether Facebook looked at my bug report I don’t know.
The first tip I have for you is that you do need to be prepared to put some time into this. You will not gain fans on Facebook overnight. Right now, I don’t have many fans (sob) but I have not really started promoting the page yet.
For the Facebook page, I strongly suggest that you install the FBML Static application. You can do this by clicking on Edit Page, More Applications, and browsing for FBML Static. Add it to your page and you will be able to use it to create a tab containing HTML for the page. You might use this for creating a product listing page for example and it provides a different tab to the default Facebook tabs. I have used this to create my T-shirts tab.
Now that you have the page set-up, you will of course need to populate it with updates, start getting some fans, and develop the business. That’s a story for another day.
Related: Here’s a nice step-by-step guide to creating a Facebook page for your blog. It’s the same process I went through.