Google AdSense case studies
I wrote this post a while back. The content can still be relevant but the information I've linked to may not be available.
It’s always interesting to read website case studies that describe how AdSense optimisation has increased advertising revenues. The Google AdSense blog has published three recent examples.
Although each of these case studies is different, two key points seem to be clear. Firstly, matching the colours of the AdSense ad unit to your website content and, secondly, placing AdSense units close to primary content, have increased revenues.
It’s also fair to say that these examples have significant website traffic. Still, they are useful real-life examples, all the same.