How to work with an old logo
I wrote this post a while back. The content can still be relevant but the information I've linked to may no longer be available.
Here's the story: Not so long ago, I was asked to redesign a client's website that, to be frank, was long past its sell-by date. Great! An exciting new project and I was looking forward to it! Unfortunately, there was some 'baggage' with the job, namely the client's logo. Without going into detail, it needed a redesign as well but this was not within the project scope. So, how should I work with the logo? Here are some options that I explored:
- Use high quality images in combination with the logo. Professional stock photography, as long as it is not too clichéd, can enhance an older logo. A montage effect, although not very original, can confer an attractive surrounding or background for the logo.
- Modify part of the logo to minimise its effect. Perhaps there is an element of the logo that can be removed to improve the overall look without detracting from the company's identity?
- Make the logo a smaller part of the overall design.
- Add an attractive background colour or image to the element that contains the logo.
In an ideal world, none of these options would need to be considered because a logo redesign would be part of the website work… but small company web design isn't always like that.
What have you done when faced with this situation? There may be better options than mine. Let me know if you have other suggestions.